Samuel Hall
Creative Entrepreneur & Builder ⚙️
Focused on execution, going for the gap, and leaning into adventure.
Innovation Arm
Innovation Arm is speakeasy for experiential technology.It acts as the 'innovation arm' for companies looking to incorporate a technology division into their business, specialising in both hardware and software.By having a dedicated innovation arm, companies can keep up with technological trends and better position themselves to meet the ever-growing expectations of their clients.We have worked with some of the biggest brands in the world, many of whom sit in the FTSE250 and S&P500, along with creating many of our own products including a Board Fighting Chess Club NFT, construction app, and a dating app.Reach out if you have a crazy idea or would like us to come up with one for you!
NFT Community Hub
Construction App
NFT Pieces Activated
Dating App - Ron
Hello, I'm Sam 👋
After seven years in B2B marketing, I had a realisation.Within each vertical, every B2B company has the same features, makes the same promises, and uses the same tools and strategies to market their business.In a world of accessible information and rapid imitation, I figured the only thing companies could do is influence the last one by creating memorable touchpoints.Since then I have ideated, setup, and executed inperson activations for some of the biggest brands across the world.For remote audiences, built a Mixed Reality SaaS platform that allows marketing teams to create memorable visual interactive experiences online.Been recognised by TheDrum100 for my ability to translate these experiences into Business Growth. It’s been fun!I now enjoy sharing my knowledge and experience with others in the form of newsletters, blogs, and interviews.
Contact
Feel free to reach out and let me know how I can help.
Thank you
I'll be in touch soon.
Mixed Reality Rooms
Co-founded with: Charlie Daly and Meghan CrownMixed Reality Rooms delivers immersive account-based marketing for enterprise customer engagement.Founded in 2020, we pioneered a new way for B2B marketers to connect with their target accounts remotely and delivered double digit ROI for many of our customers.
Sizzle Video
Clients include: Vodafone, VMware, Google Cloud, GSK Consumer Healthcare, Delonghi, Targus.
Our Products
7 Minutes In Heaven (New Biz Marketing)
Showcase (Customer & Partner Marketing)
Hire Me to speak 💬
Multiple time founder, specialising in leveraging emerging technologies to create amazing experiential experiences that drive real B2B results - and when I say results, I mean revenue.
Frequently covered topics include:💭 Experiential B2B Marketing
💭 Account-Based Marketing
💭 Entrepreneurship
💭 Leveraging Emerging Technology
What others are saying...
Hire me for B2B growth 📊📈💰
Recognised in TheDrumBD100 for my ability to drive business growth.I pride myself on putting the work in and getting big results with minimum resources.I've taken several startups from $0 to 6 and 7 figures in revenue.Achieved 700% revenue growth in my first 10 months scaling PushFar followed by 149% in the following 12 months.Built and executed digital ad campaigns that achieved a £0.002 cost-per-engagement.My mentality is to get to profitability as quick as possible.
Leads generated and business closed with:
What others are saying...
80k View 🦅
Back in 2018 I became obsessed with tracking my growth to give me peace of mind that I was on the right path.To do this, I started to quantify my life across the core areas. Designed to get your head out of the weeds and take the 80,000 foot view on life.6 years in I can say not only has it given me perspective but it has also become a beautiful journal of my life.With the emergence of of AI, I decided to develop it into an app and launch 80kView with the intention of helping others calm their anxieties, find purpose, and build an awesome life they can be proud of.Key features:- Manageable - update monthly in under 15 minutes- Discovery - get direction on what to focus on next- Reflect - build a life journal that you can be proud of
6 Years ago I used a spreadsheet
In 2023 I built it into a visual app
The journey
PushFar (2020-2021)
One of the first hire's, joining as a fractional CMO.PushFar is the forward-thinking and innovative mentoring platform, helping individuals and organisations with mentoring, career progression and networking.Was responsible for both B2B (commercial) and B2C (community) growth; setting up the infrastructure and building out a kick-ass marketing team.Didn't just plan but got stuck in & executed on the work too.
Biggest highlights:- Grew company revenue by 700% in Y1 and 149% in Y2.- Grew the PF community from 4,000 to 110,000 people- Working alongside a very talented CEO in Ed Johnson.Biggest lessons:- Don't spread yourself too thin. Focus on one channel first.- You can crush your VC-backed competitors with creativity and commitment- Selling to HR/L&D teams naturally has longer-sales cycles.
PushFar Promo Video
PushFar Marketing Team
Thirsty Thoughts (2018-2020)
Back in 2018 my good friend Eddy asked if I wanted to try and make a business out of building drinks robots.The thought of building a business around mind-controlled beer robots sounded ludicrous yet enticing so the next day we got to work.After a successful first year we released a gesture-controlled champagne pouring robot and continued to run multiple activations around the world.This kick started my career in experiential marketing.
Biggest highlights:- Running 3x activations in Copenhagen, Athens, and Lisbon at the same time.- Personally getting invited by Brent Hoberman to Founders Fourm.- Making it into the TheDrumsBD100Biggest lessons:- B2B companies have a lot of money for marketing- Founders agreements & written contracts are a must
Imex in Frankfurt (2019)
Mind-Controlled Beer Pouring Robots
Gesture-Controlled Champagne Robots
Crosffire Paintball (2011-2012)
In 2011 we invested in an inflatable 100ft x 25ft paintball arena with the vision of running it at festivals up and down the country and that's exactly what we didWe ran multiple activations up and down the country including Nass, Sundown, and Download festival and a private party at Adele's house.This kick started my career in events.
Biggest highlights:- Getting to work with my dad and little brother (who just happens to be a semi-pro paintballer)- Getting to see many live artists and bands when the work was done - my favourite was Sub Focus and it was the summer they had just released 'Tidal Wave'.- Running a test event with the boys and shooting the sh*t out of each otherBiggest lessons:- Events are A LOT of backbreaking work and stress. Still good fun but maybe for the young folks out there.- No matter how many safety rules and regulations you have drunk people will not listen. Drunks customers are not good.
Cheltenham Festival (2012)
Leading from the front ;-)
